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La Massa : Giorgio Primo 2019

La Massa : Giorgio Primo 2019

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La Massa : Giorgio Primo 2019

The richness and concentration of a great Tuscan red wine

The estate

La Massa, a wine estate since 1400, was acquired in 1992 by Gian Paolo Motta, who was passionate about the finest Bordeaux wines. Gian Paolo Motta was eager to make this estate an essential reference point among fine Italian wines. Located in Panzano, near the Conca d'Oro, La Massa produces IGT Toscana wines that are renowned for their quality and great finesse.

The vineyard

La Massa reigns over a 25-hectare vineyard that is poised at an altitude of around 360 metres. The estate's uniqueness lies in its mosaic of terroirs that spread over three geological levels, including chalky-clay, marly with a scaly fracture (galestro) and clay soils.

The wine

Made from a rigorous selection of the finest grapes in the vineyard, Giorgio Primo by La Massa is a reference among fine Tuscan wines.

The vintage

A cold, dry winter preceded a mild, rainy spring that favoured the budding of the vines. The summer heat, which had no impact on the vineyard thanks to sufficient water reserves, ensured the optimal development of the vineyard. As the harvest approached between the end of September and the beginning of October, the temperature variations between day and night helped the grapes to perfect their ripeness levels while preserving their aromatic freshness.

Vinification and ageing

The wine is aged in French oak barrels (50% new), including 6 months on fine lees.

The blend

Cabernet Sauvignon (55%)

Merlot (40%)

Petit Verdot (5%).

La Massa’s Toscana Giorgio Primo 2019: Characteristics and tasting tips

The tasting


The colour is an intense ruby red.


The nose blends delicious notes of black fruit and tobacco with mineral fragrances reminiscent of stone, shale and graphite.


Harmoniously combining elegance, structure and complexity, the palate is seduced by this wine’s fine tannins. The finish is persistent, with a suave salinity characteristic of these great Tuscan terroirs.