Millesima: its brand, its DNA, its ambassadors
Who is Millesima? What is its DNA? How enjoys this brand reputation? Why is it an essential player in the distribution and purchase "multi channel" about great wines? This film answers these questions.
From October to November 2014, a film crew met some prestigious suppliers, carrying out a survey of the image they had of Millésima. What kind of relationship do they keep with Millesima? What is in their eyes, the essence of the company, as a fine wine merchant and distributor of Grands Crus to its 80,000 individual customers? The aim was to define what Millésima is according to them: a key player regarding purchase of wines thanks to various ordering channels. A journey that takes you from Bordeaux to Champagne, throughout Burgundy, the Rhone Valley, Italy, New York.